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Guinness: world leader in beer and advertising

The beer brand Guinness is a reference worldwide. A stout, pure malt beer, head-quartered in Dublin, Ireland, the country par excellence on this kind of beer. Guinness is synonymous with quality and a brand that knows about advertising and graphic design, since the Guinness beer glass inspires campaigns of other products.


Some data explain the importance of...



The shape of the glass determines the taste of wine

It is well known that for different wines, glasses of different shapes are used, which favour the tasting of their contents by presenting specific features, but so far we haven't had news about the shape of the container being able to change the taste of the wine itself.

Well, this is the conclusion reached by a group of Japanese scientists, analysing the ethanol...


Wine, an ally to prevent skin cancer

Wine has many benefits for the body, both exterior and interior. Several studies have established the advantages of wine on the skin, giving it greater elasticity and youth. And now it could also prevent skin cancer, as it happens with other types of cancer.

To this statement, four scientific studies that have been developed in various countries, show some of the effects...



The 250 years of Hennessy

Hennessy turns 250 during this 2015, being a reference in the world of beverages. Therefore, this producer and manufacturer of cognac will celebrate this date with several events around the world.

Among these events highlights the Hennessy Tour, born as a different cultural festival. Firstly, you can find out what the reference of this brand is, its history, its...


Fall in love or drink wine and be happy!

Alcohol consumption could be related with what we feel when we are in love. Not what we say, but a neuroscience study by the University of Birmingham, which states that when one drinks a bit too much, his or her behaviour is similar to that of a person in love. And that thanks to oxytocin, the so called “love hormone”.

Oxytocin is an important brain chemical for...


It's Blue Tropic? No, it's blue wine!

So far, we have seen red, rosé, white, deep red wines... but not blue. Although there's already swarming some champagne with this colour, nothing to do with what we show today: blue wine is something new, and just came up in Spain. This is the first blue wine in the world. Surprising, right?

This wine is called Gik Live!, and has been invented by young entrepreneurs in ...


Characteristics of English wines

Although England has emerged as a supplier and exponential consumer of beer and whisky, it's also a wine producer. While its colder weather is not quite suitable for the development of vineyards, there are many wine producing areas. Increasingly there are more wine producers in its over 400 vineyards.

Defining and discussing an English wine style is somewhat ...


What will be the best restaurants in the world?

A new edition of The World's 50 Best Restaurants, sponsored by S. Pellegrino and Acqua Panna, will return to the historic Guildhall in London for a prestigious ceremony.

The awards provide an annual snapshot of the global gastronomic scene; they are a recognized and respected benchmark which shows the main trends and remarkable culinary treasures from all corners of the...


Tips on serving beer properly

For some people, serving properly draft beer is an art. If this is not so, you tell it to Javier Sánchez, winner of the II Estrella Galicia National Championship of Professional Beer Serving. Sanchez provides a series of tips to know how to serve properly beer on tap.

Experience and background. It is clear that, as in many other cases, to know how to serve beer...