Following an investigation performed to reveal drinkers' preferences regarding beer taste, it was unveiled that most people who enjoy beer do not differentiate between the best seller beer brands in the market.
The study, conducted by Johan Almenberg and Anna Dreber was based on a blind taste test in which 138 volunteers, 21 to 70 years old, were used.
Each volunteer received three samples of beer, of which two samples were the same product and one was a different brand, and each volunteer was invited to taste the three samples and select the beer of different brand. The task was much more complicated than expected for them, which surprised the researchers.
Using lagers of big European brands, the researchers gave the volunteers blind samples of Budvar (also known as Czechvar), Heineken and Stella Artois, but found that volunteers could not find the difference.
?Our results suggest that brand loyalty in this market is likely to be driven largely by marketing and packaging, not by the underlying sensory properties of competitive products as initially thought. The volunteers can not distinguish between the three main beer brands competing in the market?, concludes the report.
"I think that basically what we are seeing is a commodity industry, with the conclusion that they are interchangeable products?, said Goldstein in an interview.
?It also means that beer industry has perfected the pale lager beer, which is my favorite beer style. They have a good product and a good manufacturing method that can be sold at a good price?, said Goldstein.
So when going to a bar they don't have your favorite beer and you get served another brand, you probably can not tell the difference so easily, according to this study.
Pale lager beer is a favorite of market, and leading and best selling brands around the world always have loyal fans that give them their favorite position, but we never thought that loyalty could go wrong with an unlabelled blind tasting this way.
Do you like beer? Do you think you could differentiate your favorite brand in a blind tasting? Today we recommend:
Alhambra Reserva 1925
Blonde Du Mont Blanc 75cl