Once again, a major Champagne producer as Mumm, has created an alliance with a public figure to be the face and CEO of the brand. This time, it is nothing more and nothing less than The world's fastest man of Jamaican origin, Usain Bolt.
The company announced hiring the athlete through a video in which Bolt is appreciated by uncovering an emblematic bottle of champagne from the company with one of his gold medals. With eleven world titles and nine Olympic titles, Usain can afford that sort of thing.
The campaign aims to innovate Mumm through original and effective ideas that provoke potential users with an irresistible desire to consume their champagne. He will also be, by his great fame, the spokesman and the image of the brand in the advertising campaigns that will be carried out in the near future.
In the words of the athlete himself, he said: "My main mission is to improve the image of Maison Mumm as a brand to celebrate our victories, and I want to invite all my followers around the world to raise their cup with me." He added that he is honored to hold the reins as Executive Director of the company and said he intends to teach the whole world the meaning of celebrating and entertaining in a daring way.
Mumm has been recognized for being very involved in the sports world since they previously included well-known personalities of the industry among its main executives. In fact, the historic sponsorship of Formula 1 was declined this year as "insufficient" - only € 5 million - and the contract ended, which may be a reason why they are looking for new horizons and re-inventing themselves.
Mumm Cordon Rouge
Mumm Brut Rosé