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Luxury in Uvinum's blog

22/02/2017

Is it important to be innovative about Champagne?

The drink business is slightly more complex than the other industries, because to innovate something, it has to be planned starting years in advance, when the fruits are planted. For champagne, it is no different, since your marketing campaigns have to be foreseen from up to 3 years before. Generally, these plans go in the direction of product packaging and specific...