The food market grows at a very fast pace and today, consumers have become a lot more demanding towards this market including the world of wine. Let’s take a look at how trends have changed over the past years!
Customers want what's best: Because of the huge amount of information that has been put out there online over the last years, consumers become more demanding each day. They know exactly what they need and want, especially in terms of quality.
The new generation: With the rising of social networks and blogs, a lot of new consumers are influenced by content, comments and feedback they get from these social networks. They don't have a deep understanding of the wine industry, but they are fast learners and become very demanding clients. They’re usually young people that look for specific products and new vintages.
Marketplace: According to studies conducted by SymphonyIRI, consumers don’t go to wineries anymore to purchase a product. Instead, they have become more practical and prefer to buy wine in supermarkets, specialized grocery stores, food boutiques, and other convenient stores. Also, online purchasing is a rather new trend that has been growing fast over the years.
Consumption place: Additionally, the place where people drink has changed radically. From the restaurant, consumers have moved to local bars, neighborhood parties, casual meetings and cultural events where they usually get to compare different tastes of wine.
Brand drinkers: Since a lot new consumers don’t really understand the “science” behind the consumption of wine, they have been considered “brand drinkers”. These consumers use to always ask and drink a certain type of wine because it belongs to a recognized region or just because it is advertised everywhere.
Tarima 2014: a red wine from Alicante DO of Bodegas Volver cellar with a blend based on Monastrell of 2014 and with an alcoholic strength of 14.5º.
Viña Ardanza Reserva 2005: a red wine with DO Rioja produced with tempranillo and Garnacha from the 2005 vintage and 13.5º of alcohol content.