Choosing wines online is as simple or as complicated as doing it in a shop specializing in wines or between the possibilities within our hand on the shelves of a supermarket. In fact, if you think about it, buying wine online is easier than any other way to do it since in just a click we have all the information we need to get a complete picture of our next purchase, including opinions of others who have already tested.
Very seldom you can enter a wine shop and ask them to let us taste the different wines that we are thinking of buying before we do. Maybe in a supermarket if we have the opportunity to attend a promotion where you can get a shot of some of the wines on offer that month or week. But it is not common, and this is the only advantage I could find between the traditional wine shopping versus buying it online.
When choosing a red wine or a white one online we can access its online profile sheet, we can also take a look at the website of the winery to get in position through the various pictures that have hung on their server or just read a little about their story and presentation.
The most important thing is that we can compare prices (although Uvinum already gives us the work done to find the cheapest option in all cases) so we are sure of that we are not paying a single euro more for that Reserve or Crianza wine that we have had in mind for some time.
But best of all is to be able to read other consumers reviews, translated into a score (from 1 to 5 or from 1 to 10), which will help give us a better idea of how the wine we want really is, how to take and whether it is worth buying or if it is better to spend those twenty Euros on something else (or on another wine).
The last major advantage of buying wine online is the variety of wine you can reach. No competitor possible in the street that can cope with the very complete range of an online wine shop. It is a fact, for many of us, one of the best things about the internet. There are no limits to our wine instinct.